Cozy Ripples

I collaborated closely with the founder of Cozy Ripples to develop comprehensive brand guidelines that encompassed the media newsletter and the long-term vision of establishing Cozy Ripples as a prominent household name.

Year

2020-Present

Role

Brand Designer

Tools

Photoshop, Illustrator, Keynote

Cozy Ripples Brand Guidelines

Streamlining the Account Login Process

In reimagining this project, my objective was to concentrate on infusing a vibrant and captivating essence into the brand. The aim was to encapsulate an inviting, yet feminine spirit that would allure users to actively participate in media newsletters. The brand would start as a media highlights email newsletter and expand from there.

Research

As part of my research, I analyzed competitors such as Skimm, The Newsette, and The Skinny, with a specific focus on their consumer base, style, and quantity of content in their newsletters.

Findings

• Minimalistic design

• Short easy to digest paragraphs

• Fun pops of color throughout

• Focus on information not imagery

Cozy Ripples Newsletter

Community-Centric Reviews

I adopted a lively and succinct approach to effortlessly capture and retain audience interest. My emphasis was on showcasing the perspectives of the Cozy Ripples community, utilizing a templatized method that can be replicated while incorporating the colors outlined in the branding guide.