Blocal
I was contracted to brand Blocal, an emerging startup dedicated to connecting consumers with local farmers and distributors of high-quality goods. The website offers a user-friendly platform where consumers can directly access fresh produce and other local goods, fostering a seamless connection between buyers and sellers. The new design aims to enhance the overall user experience while aligning with BLocal's mission of supporting local communities and promoting sustainable consumption.
Year
2022
Role
Brand Designer, UX/UI Designer
Tools
Adobe Creative Suite, Figma, Sketch, Microsoft Office
Blocal Wordmark
Incorporating Tech Culture with a Fun and Relatable Touch
As a tech-first company, Blocal aims to infuse modern-day tech company values while maintaining a fun and relatable essence that resonates with the vibrant Blocal community.
Blocal Brand One-sheeter
Refreshing the Aesthetic of Agriculture
Jen, the founder of Blocal, sought to create a concise branding guide to shape their brand's voice. Drawing inspiration from nature, organic produce, and the warmth of freshly baked bread, the branding approach is tailored, invigorating, and exudes a distinctive personality.
