American Express
My role at Sarankco primarily involved designing mockups for upcoming products and features, along with creating presentations and social media content. I collaborated closely with project managers, developers, content writers, and other team members to ensure that our visual designs facilitated engaging user experiences. I was responsible for executing creative visual designs across multiple platforms, such as mobile, tablet, and desktop devices, contributing to a cohesive and impactful brand image. I worked on projects for American Express, Amazon, GE and Booz Allen Hamilton.
Year
2022
Role
Visual Designer, Presentation Designer
Tools
Adobe Creative Suite, Figma, Sketch, Microsoft Office, Miro
Trigger Redesign
Streamlining the Account Login Process
To enhance user experience and reduce frustration, American Express has introduced a simplified account login process for current card members. This new feature allows users to access all their accounts using a single, user-friendly login function. As part of this initiative, I designed a trigger email to notify users about this convenient update in a clear and easily understandable manner.
Iteration 1
Iteration 2
Disney Blue Cash Preferred
Bundle Deal Announcement Email
Two advertising emails were crafted to highlight the advantages of the new Disney, Hulu, and ESPN package, aiming to engage existing cardholders and encourage their subscription. One for current cardholders and another for Morgan Stanley Blue Cash Preferred cardholders.
Iteration 1
Iteration 2
Lowe’s MVP Savings Event
MVP Savings Deal Announcement Email
I crafted an email to announce the upcoming MVP savings event to our current cardholders. The email also detailed the various benefits associated with the event to ensure our recipients are well-informed and drove users to join loyalty.
Iteration 2
Iteration 1
Lowe’s In-Store Sign Push
Getting Lowe’s Customers to Sign Up In-Store
I created a printed, folded brochure that consolidated all the necessary information for Lowe’s shoppers to make an informed decision at their leisure or at the register about signing up for the Lowe’s Rewards card through American Express.
